Guide to Choosing the Right Store Signage for Your Business

What Makes Store Signage so Important?

When it comes to attracting customers to your business, store signage is one of the most important elements to consider. Your sign not only helps customers locate your store, but it also communicates your brand and sets the tone for the customer experience. With so many options available, it can be challenging to choose the right signage for your business. In this guide, we'll explore the essential factors to consider when selecting store signage for your business.

Determine your budget

Before you start looking for signage options, it's important to establish a budget. The cost of signage can vary greatly depending on the material, size, and complexity of the design. By setting a budget, you can narrow down your options and focus on signs that are within your price range. Consider factors like your business type, location, and competition when determining your budget.

Consider your brand identity

Your store signage should reflect your brand identity and convey your message to potential customers. This includes your logo, color scheme, and any other visual elements that make your brand unique. Choose a design that is consistent with your brand's aesthetic and messaging. For instance, if your brand has a minimalist, modern look, consider a sign that features clean lines and bold typography such as channel letters.

Location and visibility

Consider the location of your store and the visibility of your signage from various angles. The sign should be visible from a distance and clearly legible. If your store is in a high traffic area, you may want to consider a larger sign to stand out from competitors. You should also think about the orientation of the sign in relation to the street, as well as the height and placement of the sign on the building or property.

Materials and durability

The material you choose for your sign can affect its durability and longevity. For example, foam signs are less expensive but may not hold up well in extreme weather conditions. On the other hand, metal signs are more durable but may be more expensive. Consider the climate and weather conditions in your area and choose a material that will withstand the elements. Other materials to consider include signs made of acrylic, vinyl, and aluminum composite.

Lighting

Lighting can enhance the visibility and attractiveness of your signage, especially in the evening or at night. Consider adding lighting options such as LED lights or spotlights to your sign for better visibility. You can also use lighting to create a certain mood or atmosphere, such as using warm lighting to create a cozy vibe for a coffee shop.

Bylaw requirements

Make sure you are aware of any bylaw requirements or regulations for signage in your area. Some cities or towns have restrictions on the size, type, or placement of signs. Check with your local municipality or zoning department to ensure you are in compliance with any regulations. You will likely need to obtain a sign permit and/or electrical licenses before installing a sign.

Branding beyond the sign

While the store signage is crucial for establishing your brand identity, don't forget about other branding opportunities beyond the sign. Consider incorporating your brand identity into other elements of your storefront, such as window displays, awnings, and flags. These additional elements can also help to attract customers and convey your brand messaging.

Choosing the right store signage is essential to the success of your business. Consider your budget, brand identity, location and visibility, materials and durability, lighting, legal requirements, and other branding opportunities when making your selection. By following these guidelines, you can create a sign that not only attracts customers but also reflects the unique identity of your brand and sets the tone for the customer experience.