Brand Representation in the “New Normal”
Through these unprecedented times, Service and Retail industries have had to adapt and act quickly to adhere to the ever changing COVID-19 health guidelines and restrictions. The pandemic has forced companies to change how they practice business by altering everyday consumer interactions into what many are calling the “new normal”. From reduced capacity and hours, reconfigured restaurant and store layouts, safety signage, acrylic plexiglass barriers to contactless service and more.
As we navigate the “new norm”, it’s important to not lose sight of your customer’s experience. Updating your business’s practices to adhere to new safety regulations not only makes your business safe to visit, it shows your commitment to customer safety and satisfaction, which ultimately is a massive reflection of your brand and business.
As a company that is built around brands, Sixstream Signs understands the importance of implementing safety protocols correctly, while maintaining quality customer experiences through your business’s unique branding standards.
Enhanced Safety for an Enhanced Customer Experience
5 easy tips for enhanced safety that put your customer’s experience and comfort first:
Add a splash of personality to your safety signage and decals.
Use colours, graphics and specific language that resonates with your brand and speaks to your loyal customers.
Customize your acrylic barriers for a safe and seamless layout.
From custom plexiglass shapes to unique barrier bases, you can provide a safe and brand forward environment that your customers know and love. By incorporating custom barriers in a seamless fashion, you’ll be able to maintain your customer’s experience and your brand’s aesthetic.
Keep your customers comfortable with ample space.
Provide customers with more than the mandated amount of space between others to ensure their experience is as comfortable and worry-free as possible.
Alleviate customer anxiety and potential risks.
Avoid crowding by incorporating branded vinyl floor decals to ensure customers are at least 6ft apart in lineups. Branded floor decals provide customers with clear direction and will minimize uncomfortable encounters between patrons. Placing safety requirements at your business entrance will also remind patrons to follow safety practices like wearing a mask and sanitizing their hands before entering.
Consistency is key.
Keeping your safety measures and protocols consistent throughout your business reinforces your commitment to customer safety, comfort and enjoyment.
Small Changes for Big Impact
During these tough times, maintaining a positive brand experience may seem small in the grand scheme of things, but it can really impact your customer loyalty in the future.
Implementing enhanced safety signage, acrylic barriers and safety protocols are simple and effective ways of letting your customers know how important they are to you and that their business is truly appreciated. Something as simple as installing an acrylic barrier at checkout or between tables can help customers feel at ease and enjoy their time at your establishment without having to worry. Even creating designated waiting zones with branded floor decals can make all the difference in your customer’s experience. It's these little things that help remind customers why they’ve chosen to support your business.
By continuing to improve on customer experience during this time, it will immensely pay you back in strong patronage and consumer confidence. The pandemic has changed a lot of things, but one thing that can remain consistent is the great feeling and experience your customers get after visiting your business. These small, yet effective changes won’t just momentarily give your customer's an enjoyable experience, they’ll leave them with an impactful lasting impression.
We’re in This Together
Maintaining the balance between safety protocols, customer experience and your unique branding goals is a true testament of what Sixstream Signs can do for your business.
We’ve helped businesses across Canada stay open by providing them with enhanced safety measures, like acrylic plexiglass barriers and dividers. Our acrylic barriers and quick turnaround times helped businesses implement new health restrictions quickly and seamlessly, without interrupting their flow of business or sacrificing customer experiences.
We’ve also helped businesses keep their brand identity present and constant throughout all the change by offering specialty custom acrylic barriers, personalized safety signage and branded vinyl decals that are on point with their brand.
Sixstream Signs is proud to do our part in helping businesses like yours continue to thrive during these tough times. If you need help implementing enhanced safety measures in your business, or need a creative approach on how to incorporate your brand within your safety signage, decals and barriers, we’d be happy to help. We’re in this together - Contact us today!
